Small Business Web Design, Local Internet Marketing, Local SEO, Online Video, Training | LOCAL Na8ion West Palm Beach, FL

QuickTime, iPhone or iPod Download.

In today’s episode of Local Knowledge I talk with viewers about how access to technology for small to medium sized businesses is creating big change fast in local online marketing. I cover easy-to-update websites and low cost online video to how Smartphones like the iPhone 3GS should be in the pockets of businesses like yours right NOW. Access to high quality low cost tools to make websites and online video offer companies with small budgets the chance to participate in marketing that used to just be for those with deep pockets. This is truly the age of The David’s triumphing over the Goliath’s. Here’s the link I mention in my video about the local CBS Television affiliate in Miami who used an iPhone 3GS to shoot, edit and upload his story to his station that broadcast it over the air.

iTunes, QuickTime, iPhone or iPod Download.

Epsiode 7 (8:58) In this session we tackle (gasp) PLANNING. Not only that, we try to make it fun. Really! When it comes to a marketing plan, it’s best to think like Steven Covey of 7-habits fame – “begin with the end in mind.” Having a solid plan will greatly increase your chances of success and our simple plan takes just three easy steps: research, act and measure. This is part II in our Real Life series featuring my friend’s new local business FloridaFireFitness.com.

Watch the video below or download a copy for your iPod Video.

Any business can use our plan to hit the ground running while not wasting time you don’t have or making your marketing plan unnecessarily complicated. Enjoy the show and please let us know what you think!

You can download our free spreadsheet file template (.xls) featured in our video Podcast to use for your own business marketing plan by following this link.

Background

We started the series with part I on SuperBowl Sunday with the video Podcast Applying our three-phase local online marketing program where we outlined how we’ll follow the progress of FloridaFireFitness.com as we implement Local Na8ion’s three-phase online marketing method (create, publish, connect). Following our three phase method we will create relevant local content, publish it on the Internet using state-of-the-art online publishing methods, and finish by connecting with local buyers using the most effective online marketing techniques – everything from local search marketing to blog marketing.

My friend Ed and his partner are Fire Fighters by day in Palm Beach County Florida and on their time off they help people stay fit, strength train, run a faster mile, or you know… how to muscle a 280 pound man on to a stretcher for emergency transit to the Hospital. They have a practical and unique personal fitness approach that can work for young and old and the beginner to the advanced.