Small Business Web Design, Local Internet Marketing, Local SEO, Online Video, Training | LOCAL Na8ion West Palm Beach, FL

QuickTime, iPhone or iPod Download.

In today’s episode of Local Knowledge I talk with viewers about how access to technology for small to medium sized businesses is creating big change fast in local online marketing. I cover easy-to-update websites and low cost online video to how Smartphones like the iPhone 3GS should be in the pockets of businesses like yours right NOW. Access to high quality low cost tools to make websites and online video offer companies with small budgets the chance to participate in marketing that used to just be for those with deep pockets. This is truly the age of The David’s triumphing over the Goliath’s. Here’s the link I mention in my video about the local CBS Television affiliate in Miami who used an iPhone 3GS to shoot, edit and upload his story to his station that broadcast it over the air.

QuickTime, iPhone or iPod Download.

If you don’t already have an easy-to-update website for your business check out this video.

One of the most overlooked marketing opportunities for small business owner are press releases.

Press releases can generate  free buzz about your small business, products or services and create sales leads. Further, press releases have a positive impact on your local search engine optimization efforts. When a website news organization or blogger links to your website it indicates to Google, Yahoo! and other search engines that your site has some useful or relevant content. Press releases are a great way to make this happen.  This is especially true if you use keywords that accurately describe your business such as Miami Florist and then write an interesting release.

One thing you need to know is where to send your press release once it’s written. All your local newspapers (don’t miss the small ones) are a great first start. But don’t stop there.

Below are some good FREE websites that will broadcast your press release at no charge. If a reporter or blogger notices your story on these sites and finds it relevant you could be on your way to free buzz and backlinks to your website.

Here’s the list of  websites where you can submit your press release free of charge.

• Business Portal 24 http://www.businessportal24.com
• I-Newswire          http://www.i-newswire.com/
• Click Press         http://clickpress.com
• 1888 Press Release http://www.1888pressrelease.com
• 24-7 Press Release http://www.24-7pressrelease.com
• Exact Release     http://exactrelease.com
• PR-USA         http://pr-usa.net
• Newswire Today     http://www.newswiretoday.com/index.php

Although not in the free category, PR Web can be well worth the investment. I’ve used PR Web with my clients. PR Web’s prices range from $80 to $360 depending on where you want your press release to be found. They also have nice free guides on the exact format your press release needs to be written in.

Stay tuned, I’ll post a follow up here on LOCALNa8ion that will provide additional background on how to structure your press release for maximum search engine optimization goodness.