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I know you are probably ready for a new topic other than social media for small business but I want to give you an important quick heads-up and link (hat tip to Ramon Ray over at smallBiztechnology.com for linking to this). I thought of just adding this as an addendum to my last video Podcast on social media but it’s too important to be that easily missed. What’s special about this article is its broad perspective. It gives you a picture of social media and blogs over the last two years, making it a worthy primer on the topic.

One of the points I made in my series is that aspects of social media (like blogs) have been over hyped. That’s resulted in people tuning them out – especially companies that look to more proven and mainstream ways to advertise and market their business.

Here’s an excerpt

“Monday 9:30 a.m. It’s time for a frank talk. And no, it can’t wait. We know, we know: Most of you are sick to death of blogs. Don’t even want to hear about these millions of online journals that link together into a vast network. And yes, there’s plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show. Name just about anything that’s sick in our society today, and it’s on parade in the blogs. On lots of them, even the writing stinks.

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours.”

Here’s the full article called “Social Media Will Change Your Business“

Julian Seery Gude
editor, Local Na8ion
Where you are is where it’s at

QuickTime, iPhone or iPod Download.

Episode 2:

Is your small business contemplating the use of a blog for marketing or customer outreach in your Local Search or Local Internet Marketing Plan?

Are you wondering if there’s room out on the web for one more blog?

In episode 2 of our Local Na8ion video show I ask and answer the question!

Show Notes

In episode 2 this 12:30 Local Na8ion video I talk about the latest updated blog numbers from blog search engine Technorati founder David Sifry and what that means to your own local online marketing plan. By the way, if you want a great RSS feed reader then look no further than the FREE Google Reader. If you’d like to try others, here’s a list of some of the most popular RSS feed readers from ProBlogger.

During our show I mentioned that I’d find and link to a great piece of content that describes what RSS is. I think the video below from Lee LeFever at CommonCraft more than fulfills that promise. It’s the best content I’ve found that summarizes how you can use RSS and how it will help you. Thanks to Lee LeFever at CommonCraft for making this fantastic piece (I love it!).