One of the most overlooked marketing opportunities for small business owner are press releases.
Press releases can generate free buzz about your small business, products or services and create sales leads. Further, press releases have a positive impact on your local search engine optimization efforts. When a website news organization or blogger links to your website it indicates to Google, Yahoo! and other search engines that your site has some useful or relevant content. Press releases are a great way to make this happen. This is especially true if you use keywords that accurately describe your business such as Miami Florist and then write an interesting release.
One thing you need to know is where to send your press release once it’s written. All your local newspapers (don’t miss the small ones) are a great first start. But don’t stop there.
Below are some good FREE websites that will broadcast your press release at no charge. If a reporter or blogger notices your story on these sites and finds it relevant you could be on your way to free buzz and backlinks to your website.
Here’s the list of websites where you can submit your press release free of charge.
- Business Portal 24 http://www.businessportal24.com
- I-Newswire http://www.i-newswire.com/
- Click Press http://clickpress.com
- 1888 Press Release http://www.1888pressrelease.com
- 24-7 Press Release http://www.24-7pressrelease.com
- Exact Release http://exactrelease.com
- PR-USA http://pr-usa.net
- Newswire Today http://www.newswiretoday.com/index.php
Although not in the free category, PR Web can be well worth the investment. I’ve used PR Web with my clients. PR Web’s prices range from $80 to $360 depending on where you want your press release to be found. They also have nice free guides on the exact format your press release needs to be written in.
Stay tuned, I’ll post a follow up here on LOCALNa8ion that will provide additional background on how to structure your press release for maximum search engine optimization goodness.
Just found another free source to publish your small business press release too:
http://www.your-story.org
Great list!
Another free PR service is pitchengine.com. It actually helps you create & promote a social media press release…. which works well in conjunction with traditional press releases.
It helps pitch things more professionally on Twitter & Facebook…
@twdeeter – Thanks for calling that to my attention. It sounds like this would help you make a more modern Press Release – a la PR 2.0. Good good!
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Great list! Thanks so much for sharing. I’ve only used PR Web. It’s great to know that there are sites out there that allow you to post for free.
Awesome list, i was looking for such material from last couple of days. Thank you so much.
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Great! Thanks for the resources!
Thanks for the great resources.
Thanks for listing Your-Story.org – we’re trying to make the service as useful as possible; we’ll also be keeping it free for as long as the site exists: i.e. forever!
You don’t even have to register to submit press releases, just use the form here:
http://www.your-story.org/submit-free-press-release/
Thanks I have added my story. Thanks for a new site let us know if you find anymore sites for press release
Good idea for your small business. here is new one http://www.prbd.net
This is a great list to have. We have used it successfully for ourselves as well as our clients.
Thanks again.
The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.
Thanks for quoting that study Alex