Small Business Web Design, Local Internet Marketing, Local SEO, Online Video, Training | LOCAL Na8ion West Palm Beach, FL

Along with their name change to Google Places (from Google Local or Google Maps) there are some new useful features and services that the folks in Mountain View have for local businesses in select U.S. and international cities (all major Australian cities!).

If you apply at Google you might be one of the lucky businesses that receive a free photo shoot of the inside of your premise!

Google will coordinate a photo shoot and upload the photos to your Google Places Page. There are still a lot of gaps in their coverage but if you’re included be sure to apply.

And for those of us with digital cameras (ahem, pretty much everyone) you can take photos of the inside or outside of your business (or whatever you choose) and upload them to your own Google Places page any old time.

Issue 2 – March 2, 2010

Featured Article | Don’t let Flash happen to you

Last week I got a call from Fantasia Floral Design, a local florist on the upper east side of New York City. They were interested in the article I wrote on the Google Enhanced Business Listing. Before calling the business I performed a quick assessment of their website. What I found was a critical and all too common problem. Read full story…

Video Podcast | Think Global – Market Local | Episode 23 Local Knowledge

February 24, 2010 | For those of you who have products or services that can be sold anywhere the Internet has opened up new revenue and growth opportunities for small business that never existed before. But just because you can get business from anywhere doesn’t mean that your marketing effort should be similarly broad. While I encourage you to think globally when it comes to your ideas and marketing differentiation I would strongly suggest that you act locally when it comes time for targeting your message and advertising. Watch Video.

Watercooler | How Google’s Algorithm Rules the Web

It’s impossible to market your business online today without paying great attention to Google. Watch them closely, obey their rules and reap the rewards of free leads pouring in to your website. Steven Levy of Wired Magazine published a very informative article February 22, 2010 called How Google’s Algorithm Rules the Web. The article covers the evolution of their algorithm changes and gives us some great hints on what’s to come. Please read it.

Local 141 | Juicy links & status updates

March 1, 2010

Google just bought web-based photo editor picnik. Here’s my video lesson on picnik http://bit.ly/ruR4G & story here http://bit.ly/a5Q7Ap
Dec ’09 54% of small businesses used social media to monitor feedback about their business. Here’s how: http://bit.ly/diYSag
69% of small businesses used social media to post status updates or share links according to eMarketer http://bit.ly/99VW2T

February 27, 2010

How local is local?  @gsterling reports buyers make large % of purchases within 6 miles of home. http://bit.ly/dav8RJ
If u r unsure of how to write an SEO friendly article, blog post or press release then scribe for WP might help you http://scribeseo.com/

February 26, 2010

Great post by  @davidmihm on the complexity of local search (local SEO) http://selnd.com/ci90S5
Want better local Google rankings? Read this real useful post & video by  @localseoinc http://bit.ly/197jqE

February 25th, 2010

5 Tips for Using Online Video to Market Your Small Business GREAT post by  @morganb on  @reelseo‘s site http://bit.ly/aEEcpt
Small Business Owners: According to Forrester your chance of appearing in a Google search are 50X more likely with video than website text.
Small Business Owners: According to Forrester your chance of appearing in a Google search are 50X more likely with video than website text.

February 24, 2010

My latest LOCAL Na8ion video on local internet marketing for small business: Think Global – Market Local http://bit.ly/b0RzQS
Mobilize your small biz WordPress website with WP-Touch plugin. Works for iPhone, Android & BB Storm phones http://bit.ly/7acG7Q

February 23, 2010

How’s your mobile website? Mobile Local Search is now 28% of all digital searches http://bit.ly/bHFvXP

I hope you enjoyed this week’s edition of Local Bits, Bytes and BS.

- Julian Seery Gude
LOCALNa8ion.com – Where you are is where it’s at

About | Local Bits, Bytes & BS is our weekly online magazine and email newsletter for small business owners that need to connect with local buyers for next-to-nothing using practical online tools and methods. We publish content every week that reveals secrets from the leading edge of local internet marketing, local search engine optimization, social media, online video, web design and WordPress.

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For those of you who have products or services that can be sold anywhere the Internet has opened up new revenue and growth opportunities for small business that never existed before. But just because you can get business from anywhere doesn’t mean that your marketing effort should be similarly broad.

While I encourage you to think globally when it comes to your ideas and marketing differentiation I would strongly suggest that you act locally when it comes time for targeting your message and advertising. The money you can make from competing aggressively in your local market can fuel your ambition to expand regionally or nationally.

In the mean time you’ll spend MUCH less time on your internet marketing, see results faster and things like social media outreach and search engine optimization are childs-play at a local level as compared to similar national/global efforts.

Here are a few examples

Local Marketing Effort

• Search engines: you only compete on your search terms with local geographic modifier (e.g. Florists Los Gatos not Florists EVERYWHERE)
• Advertising: you only have to rise above the local advertising din. It’s easier to make noise locally with any kind of online or offline advertising
• Social Media: you only have to target local users of social media with Twitter, Facebook and YouTube, an effort that will lend itself to a much more manageable social Rolodex.