Three-phase marketing method
Create, publish and connect. We put our practices in an easy-to-understand framework that we refer to as our three-phase marketing method. By working with LOCAL Na8ion or watching our do-it-yourself videos you’ll begin a journey that can literally set your business free from the tyranny of expensive and ineffective local advertising.
Create – phase I
The direct route to more local sales is to show up when your customer searches online for local products and services. On search engines like Google or Yahoo! this is known as organic local search engine results. Or, it can be in local online directories like Yelp, YellowPages.com, CitySearch, or a specialty guide. Appearing prominently in these results need not cost you a lot of money. And how do you get great local organic search engine rankings and featured listings in local online directories? Create relevant website and blog content tied to your business and your geographic location, while making it easy for customers to share their review and word-of-mouth recommendation of your business with others online.
Here’s some good news: In today’s world of local online marketing people and search engines have a lot in common, they both want local relevant results – right now.
Great marketing has always been about relevancy. Sure, campaigns can win our attention momentarily with gimmicks or emotional plays but they don’t bring in sales reliably unless they connect with the person you’re trying to reach – their needs, their desires, their problems – and in many case their location.
There’s no time to waste and no room for hype. You can be sure that the best time to talk with potential customers about your business is when they’re already researching your product and service and looking to buy from a local source. Your business website content must be credible, up-to-date, and relevant. If you answer your customer’s needs and questions truthfully with relevant, useful, information and you can build a thriving local business.
With a little ingenuity and some mainstream technology that most entrepreneurs and small companies already have (like a PC, internet connection and a Digital camera) you can craft all sorts of content from website and blog updates, company news, customer stories, special offers and video updates. Your prose need not be perfect because when your potential customers are looking for help in town your expertise, location, and word-of-mouth reputation are more vital than your grammar or ability to take a pretty picture. There’s nothing like local, relevant, truthful information to receptive eyes and ears and functional content is good content that helps your potential customer research your product or service and buy it from you locally.
Now you’re ready to publish your content. » Continue Reading…