Publish state-of-the-art web sites and blogs

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Publishing and design for your web site and blog on a web 2.0 platform

Three-phase marketing method

LOCAL Na8ion puts our practices in a framework that we refer to as our three-phase marketing method. The three phases are create, publish and connect. local-three-phase-online-marketing-methodBy reading our do-it-yourself articles in these three categories (create, publish, connect), plus our news, reviews, and rants section you’ll begin a journey that can literally set your business free from the tyranny of expensive and ineffective local advertising.

Publish - phase II

There are two huge problems with most of today’s web sites. They’re hard to update and they’re not optimized for maximum visibility on search engines - both critical to getting people to your web site for FREE. Today’s state-of-the-art web sites are run on content management systems (CMS) that allow you to easily change or add content to your site. The best content management systems also have built in search engine optimization (SEO) goodness.

That’s right, the kind of built in standard features that promote SEO goodness and fresh squeezed “Google Juice” that you’d normally pay an SEO expert extra for. A lot extra.

With a little help from LOCAL Na8ion (in the form of our free do-it-yourself-guides and articles or our paid services) some of the best content management systems in the world are FREE to use, easy to update and are power packed with SEO features. These are the same systems being used today by everyone from bloggers to major corporations and publishing giants like The New York Times. Even if you have highly custom needs there’s no limit to what you can do with the right help so there’s no need to worry about features to power your site or scalability to handle loads of web traffic.

Design

Of course you can’t forget good design - it’s the cornerstone of your image and creates an instant impression of your business in the eye of the beholder.

There are tremendous gains in web site design today and good web site design now incorporates both form (beauty, image) and function (usability, features, standards-compliance, optimized for search engines). While there’s no such thing as the perfect design for everyone your site must be usable and be optimized for people along with search engines.

Fortunately there’s a whole movement sweeping the web design community to make more standards-compliant, usable web sites that balance form and function in a highly effective manner. Competition is fierce among designers and you stand to directly benefit from all their innovation. Many designers publish fantastic designs for personal and commercial use at no charge, while others make low cost paid designs that cost as little as $50 - like the site you are looking at here at LOCAL Na8ion. What, you thought we didn’t take our own medicine? And if you want something truly one of a kind at least every dollar you spend goes to paying for the best available designer, rather than going to pay for an expensive content management system that would run you thousands of dollars in up-front costs or high-cost, low-yield advertising that doesn’t earn it’s keep.

Now you’re ready to connect with your customers. » Continue Reading…