Access means Big Change Fast | Episode 18 Local Knowledge

Posted on 25. Jun, 2009 by in Blog, Connect, Create, News, Reviews & Rants, Publish & Design, Video

QuickTime, iPhone or iPod Download.

In today’s episode of Local Knowledge I talk with viewers about how access to technology for small to medium sized businesses is creating big change fast in local online marketing. I cover easy-to-update websites and low cost online video to how Smartphones like the iPhone 3GS should be in the pockets of businesses like yours right NOW. Access to high quality low cost tools to make websites and online video offer companies with small budgets the chance to participate in marketing that used to just be for those with deep pockets. This is truly the age of The David’s triumphing over the Goliath’s. Here’s the link I mention in my video about the local CBS Television affiliate in Miami who used an iPhone 3GS to shoot, edit and upload his story to his station that broadcast it over the air.

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Update your website for more leads | Episode 17 Local Knowledge

Posted on 22. Jun, 2009 by in Blog, Connect, Create, Local SEO, Publish & Design, Search Engine Optimization, Video

QuickTime, iPhone or iPod Download.

Video Summary: If you’re like most small to medium sized businesses you either don’t update your website at all or you don’t update it frequently enough. This hampers your online marketing results in key areas like search engine optimization and building better customer relationships. In this six-minute video I talk about the two primary benefits of updating your website more frequently and then share a golden tip on how to create content for your website more efficiently and consistently.

If you don’t already have an easy-to-update website for your business check out this video.

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